Arrivo Athletic Wear

This project involved rebranding Unitus, a small athletic wear company, into Arrivo — a fresh, modern identity better aligned with their evolving mission and customer base. The goal was to create a strong, unified brand across all platforms: from the logo to product visuals to digital presence.

Client

Category

Graphic Design

Type of Work

Logo Design
Brand Identity
Digital & Print Material
Website Maintenance
Creative Direction
Project Management
Client Communication

My Roles & Responsibilities:

Led creative direction across all brand assets
Collaborated directly with the client at every stage
Developed the new name, logo, and complete brand identity system
Designed social media graphics, print materials, and marketing visuals
Art directed product and editorial photography + video
Updated and redesigned key pages of the company’s website

The new Arrivo brand captures a sleek, high-performance feel with a bold visual identity. The updated assets and content give the company a stronger presence across all customer touchpoints — from their website to social platforms to print collateral.

This project was a deep, end-to-end collaboration. By staying closely connected to the client throughout, the brand evolved naturally into something that felt both exciting and true to their values. The rebrand helped set the stage for new product launches and audience growth in the months that followed.